Disccussion Questions Chapter 3 - Attitudes --Gass and Seiter
  1. Why is it important to study attitudes when studying persuasion?

  2.  
  3. What are the four standard scales used to measure attitudes.

  4.  
  5. What other ways do people infer attitudes besides using scales?

  6.  
  7. What three physiologic al measures have been used to measure attitude?

  8.  
  9. The persistence of attitudes hinges on what three factors

  10.  
  11. Define Cognative Dissonance. What does it have to do with persuasion?


    Social InfluenceWEB site Questions
  12. Under the "definitions" page what are the 7 types of controlling behaviors?
    http://www1.chapman.edu/comm/comm/faculty/thobbs/com401/socialinfluence/definit.html
CIALDINI CHAPTER 1 

# What makes automatic responses in people so attractive to persuaders? So Dangerous?

# What three ways can you defend yourself against automatic responses?
 

Key Terms/concepts

Attitude - all facets of Likert Scales semantic differential

Acquiescence bias ELM and persistence of attitudes

Social desirability bias self-monitoring mindfulness

Reciprocity