DiscussionQuestions

Chapter 9 

    Structuring and Ordering Persuasive Messages 

    1. How does forewarning affect the process of persuasion?

    2. When you are faced with the decision of using a large number of weak arguments or a small number of strong arguments what should you do?

    3. What advice would you give some about using a one-sided vs. a two-sided argument? 

    4. Discuss inoculation theory? What are its goals?

    5. What is the difference between implicit and explicit conclusions approach to persuasion?

    6. When and why would you use Mere exposure theory?

    7. What are supportive strategies? Why use them?

    Cialdini Chapter 4

    1. What is the theory of Social Proof?

    2. What is pluralistic ignorance?

    3. What is the Werther Effect? 

    4. What did you discover about persuasion?

       

    Key Terms & concepts


Distraction
Psychological reactance
Forewarning
Cultural truisms Supportive strategy/defense Inoculation Theory
Repetition Primacy and recency effects Mere exposure effect