Discussion Questions Chapter 1 Gass & Seiter

Write complete responses.

  1. Why is persuasion thought of as an art and a science?

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  3. Explain: persuasion is an essential feature of human interaction?

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  5. What are four reasons to study persuasion?

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  7. Describe two criticisms of persuasion?







  8. Dr. Margaret Thaler Singer, provides us with a taxonomy of levels of influence. What are the three levels between education and thought control?

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  10. Rate the Ethical or Unethical scenarios (page 15) are, based on a 5 pt Likert Scale.

  11. 1 = highly ethical, 3 = not ethical or unethical, 5 = highly unethical
Scenarios
1 2
3 4
5 6
7 8
9 10
11 12
13 14