Discussion Questions
1. What three
ways do advertisers use music to persuade
2. Explain
how either music or aromas can promote persuasion in relation to Petty
& Cacioppo's Elaboration Likelihood Model.
3. Which of
the persuasive strategies and tactics discussed throughout the text would
you say is the most ethical? The least ethical? Why?
4. Agree or
disagree with the authors who say, "it is the motives of the persuader
not the means of influence, that primarily determines how ethical or unethical
a give influence attempt is.
5. Which of
the 4 ethical perspectives in Box 16.1 p 324 do you consider the most moral
or immoral
6. What did
you discover about persuasion from chapters 15 - 16?
7. How do
intend to use what you discovered in your future persuasion attempts?
Key terms and concepts
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