Discussion
Questions Chapter 2 Gass & Seiter Name
Write complete responses.
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Why isn't there a consensus on what the term persuasion
means?
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Distinguish between pure and borderline persuasion
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What are the four limitations of defining persuasion
using limiting criteria?
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Define the EFFECTS CRITERIA of defining persuasion.
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What is the role of CONTEXT when considering a definition
of persuasion?
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Describe the ELM and what does the Elaboration Likelihood
Model (ELM) have to do with persuasion?
Key terms/concepts
Pure persuasion Borderline persuasion Intent criteria
Impression management Unintended receiver effect
free choice/will
Gass/Seiter model of persuasion Motivation to process
a message
ELM -central processing peripheral parocessing