Image Based Advertising Assignment


Go visit any new car dealer and get a brochure for a new car. Make sure each of you selects a different Make or Model.

For example: 

  • sports cars, 
  • luxury car,
  • sport-utility,
  • small, 
  • budget-minded vehicle, 
  • pick up truck
  • van

 

In class and in groups of 3-4 analyze the brochures.  What kind of images and ASSOCIATIONS are being made?
 

    • fun
    • prestige
    • power
    • family togetherness
    • escape
    • intelligence


What kind of lifestyle is being "idealized?

Were the brochures effective?

Do you want to own any of the cars shown?  WHY?
 
 
Make /Model Image/Lifestyle?