PPT Slide
From The Prince By NiccolÚ Machiavelli
Here the question arises: is it better to be loved than feared, or vice versa? To be feared is much safer than to be loved. For it is a good general rule about men, that they are ungrateful, fickle, liars and deceivers, fearful of danger and greedy for ga
People are less concerned with offending a man who makes himself loved than one who makes himself feared.
Returning to the question of being feared or loved, I conclude that since men love at their own inclination but can be made to fear at the inclination of the prince, a shrewd prince will lay his foundations on what is under his own control, not on what is