Attitude

2/17/00


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Table of Contents

Attitude

Why is understanding attitudes important?

Attitudes

How can you measure attitudes

What are some limitations of the scales?

Attutudes

Psychological measures of Attitudes

What factors affect persistence of attitudes?

Attitudes are related

Attitude and Advertisers

Slogans

Psychological consistency

PPT Slide

Balance Theory 3 + or 2 - = balance

Consistency and Persuasion

Cognitive dissonance

Magnitude of dissonance

What is counter-attitudinal advocacy?

Author: tom hobbs

Email: thobbs@chapman.edu

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