Discussion Questions

Chapter 7- Language and Persuasion

      1. What is the purpose of Euphemisms? Provide one specific example to use in an "argument".
       

      2. How does profanity and political correctness, affect the process of persuasion. 
       

      3. Based on your answer to #2 what would you recommend a persuader to consider when using profanity or politically correct communication?
       

      4. What is language intensity? How does it affect the process of persuasion?
       

      5. What are the four theories that attempt to explain when intense language affects of process of persuasion?

      6.  What did you discover about persuasion and language?

      7. How do you plan to use what you discovered in future persuasion attempts?
       

    Cialdini Chapter 3

    1. Why do we want to be consistent in most persuasion attempts?

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    3. What four factors cause a commitment to affect a person's self-image and conseqauent future actions?

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    5. Why use written commitments?

    6.  

       
       
       
       
       

    Web pages Readings
     
  1. What is Modeling?

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  3. What is Social Judgement  Theory? 

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  5. What is Reinforcement  Theory?
       

    Key Terms & concepts


Languange
Symbols
Ultimate Terms - God - Devil
Profanity Doublespeak Powerless/Powerful language
Reinforcement Theory