Discussion Questions
Chapter 5 - Attitudes --G & S
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What are associative networks?
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What is image based advertising's goal?
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How can you use slogans and sponsorship to foster persuasion?
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What is the principal of psychological consistency?
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In your speeches what does it mean to align your message
with your audience's frame of reference?
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What is cognitive dissonance? Does it help or hurt persuasion
attempts?
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How can you use public commitments in your future presentations?
WEB Page READINGS
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What is classical
conditioning?
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What are the FIVE
major persuasive disciplines
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List
three of the myths about persuasion.
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What are the ABCs
of persuasion
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