Image Based Advertising Assignment
Go visit any new car dealer and get a brochure for
a new car. Make sure each of you selects a different Make or Model.
For example:
-
sports cars,
-
luxury car,
-
sport-utility,
-
small,
-
budget-minded vehicle,
-
pick up truck
-
van
In class and in groups of 3-4 analyze the brochures.
What kind of images and ASSOCIATIONS are being made?
-
fun
-
prestige
-
power
-
family togetherness
-
escape
-
intelligence
What kind of lifestyle is being "idealized?
Were the brochures effective?
Do you want to own any of the cars shown? WHY?
Make /Model |
Image/Lifestyle? |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|