Discussion Questions Chapter 2 Gass & Seiter Name

Write complete responses.

  1. Why isn't there a consensus on what the term persuasion means?

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  3. Distinguish between pure and borderline persuasion

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  5. What are the four limitations of defining persuasion using limiting criteria?

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  7. Define the EFFECTS CRITERIA of defining persuasion.

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  9. What is the role of CONTEXT when considering a definition of persuasion?

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  11. Describe the ELM and what does the Elaboration Likelihood Model (ELM) have to do with persuasion?

Key terms/concepts

Pure persuasion Borderline persuasion Intent criteria

Impression management Unintended receiver effect free choice/will

Gass/Seiter model of persuasion Motivation to process a message

ELM -central processing peripheral parocessing