Logos is an argument based on logic or reason. The ACME
Research page is primarily logos-based because it appeals to the
reason of people reading it. It suggests that Cesium will provide the world's energy
for a very long time. It is clean, safe, and efficient, all of which
are appeals to the logic of the audience. By using such convincing
reasons in it's argument, ACME hopes to provide the world's energy.
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Back to The Art of Rhetoric