Consistency & Commitment

2/20/00


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Table of Contents

Consistency & Commitment

Attitudes

How are attitudes beliefs and values interrelated?

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What do Persuaders try to do?

What do persuaders want?

What do persuaders want?

What do persuaders want?

What do persuaders want?

Slogans

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"Let us remove your shorts," Art's Electric, Pullman, Wash.

Sponsorships

Psychological Consistency

Psychic Inconsistency

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Six ways we reduce imbalance

How can I use this?

Using Consistency Theory

What is Cognitive Dissonance?

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Public Commitments

Author: mac owner

Email: thobbs@chapman.edu

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