Introduction
Why Influence?
Everyday
Modern
Definitions
Ethics I
Ethics II
Disciplines
Approach
Bad Info
Structure
Mindfulness
Mindlessness
6 Principles
Matrix
Cults I
Cults II
Cults III
Framing I
Framing II
Framing III
Framing IV
Framing V
Framing VI
Framing VII
Framing VIII
Bibliography
Links
 

Persuasion Matrix

A persuasion matrix provides a systematic approach to finding which influence techniques are optimal for a given situation and audience. A matrix is also useful in discovering techniques that are available, but may not have occurred to the influence practitioner. Using the wrong technique can cause an influence attempt to backfire disastrously, and a good persuasion matrix therefore includes appropriate contraindications. I have been developing a matrix during the past several years, based on the five fundamental dimensions that I believe underlie all influence attempts:Persuasion Matrix

    • Dimension of Persuasion Process 
    • Dimension of Communication Process 
    • Dimension of Processing 
    • Dimension of SituationVariables 
    • Dimension of Person Variables 


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