Social Proof
The Principle of Social Proof
Examples of Social Proof
The Strength and Weakness of Social Proof
Examples of Social Proof in Use
When do We Engage in the Acceptance of Social Proof?
Pluralistic Ignorance
Defending Against Pluralistic Ignorance
Monkey Me, Monkey Do
Examples
Results
Dentist study
Chris example
Suicide Example
What else happens?
What else?
Why?
How to Defend Yourselves
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