Discussion Questions &
Key Concepts
Chapter 5 - Communicator Characteristics and Persuadability--
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What demographics should you know about your audience?
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Why are older people easier and harder to persuade?
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Who is more persuadable, men or women? Why?
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What good does knowing about someoneís culture
have to do with persuasion?
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How would you persuade someone from an individualistic
culture? A collectivistic culture?
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What does education have to do with persuadability?
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How does knowing someoneís level of self-esteem
help/hinder persuasion attempts?
WEB PAGE READINGS
What is Consistency
What is the relationship between Attitude-Behavior
and Consistency?
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How can you use the theory to perusade?
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