Consistency & Commitment
Attitudes
How are attitudes beliefs and values interrelated?
PPT Slide
What do Persuaders try to do?
What do persuaders want?
Slogans
"Let us remove your shorts," Art's Electric, Pullman, Wash.
Sponsorships
Psychological Consistency
Psychic Inconsistency
Six ways we reduce imbalance
How can I use this?
Using Consistency Theory
What is Cognitive Dissonance?
Public Commitments
Email: thobbs@chapman.edu
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