![]() Why Influence? Everyday Modern Definitions Ethics I Ethics II Disciplines Approach Bad Info Structure Mindfulness Mindlessness 6 Principles Matrix Cults I Cults II Cults III Framing I Framing II Framing III Framing IV Framing V Framing VI Framing VII Framing VIII Bibliography |
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![]() A persuasion matrix provides a systematic approach to finding which
influence techniques are optimal for a given situation and audience. A
matrix is also useful in discovering techniques that are available, but
may not have occurred to the influence practitioner. Using the wrong technique
can cause an influence attempt to backfire disastrously, and a good persuasion
matrix therefore includes appropriate contraindications. I have been developing
a matrix during the past several years, based on the five fundamental dimensions
that I believe underlie all influence attempts:
eting, advertising, advertising, |