Disccussion Questions Chapter 3 - Attitudes --Gass
and Seiter
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Why is it important to study attitudes when studying
persuasion?
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What are the four standard scales used to measure attitudes.
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What other ways do people infer attitudes besides using
scales?
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What three physiologic al measures have been used to
measure attitude?
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The persistence of attitudes hinges on what three factors
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Define Cognative Dissonance. What does it have to do
with persuasion?
Social InfluenceWEB site Questions
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Under the "definitions" page what are the 7 types of
controlling behaviors?
http://www1.chapman.edu/comm/comm/faculty/thobbs/com401/socialinfluence/definit.html
CIALDINI CHAPTER 1
# What makes automatic responses in people so attractive to persuaders?
So Dangerous?
# What three ways can you defend yourself against automatic responses?
Key Terms/concepts
Attitude - all facets of Likert Scales semantic differential
Acquiescence bias ELM and persistence of attitudes
Social desirability bias self-monitoring mindfulness
Reciprocity
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