Attitude
Why is understanding attitudes important?
Attitudes
How can you measure attitudes
What are some limitations of the scales?
Attutudes
Psychological measures of Attitudes
What factors affect persistence of attitudes?
Attitudes are related
Attitude and Advertisers
Slogans
Psychological consistency
PPT Slide
Balance Theory 3 + or 2 - = balance
Consistency and Persuasion
Cognitive dissonance
Magnitude of dissonance
What is counter-attitudinal advocacy?
Email: thobbs@chapman.edu
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