Back to reality - ACME is not a real company, contrary to popular
belief. It's something we made up to use as an example of
Ethos. The ACME homepage is an example of ethos because of
the way it keeps referring back to the character of ACME. ACME is a
company that "you have trusted for over 100 years." They even have a
spokesperson vouching for their integrity.
Back to ACME Gizmotronics
Back to The Art of Rhetoric