Infomercial Outline
Persuasive speaking is defined as a process by which a speaker seeks
to change or reinforce an attitude, belief, or action. Use the outline
below . Answer the statements completely.
1. How do you plan to generate enough interest?
The INTRODUCTION to any speech, this one included, should include:
2. INVOLVEMENT--What explicit reasons to listen will you give your audience? How will you establish identification with them? 3. CREDIBILITY--How will you let your audience know they can trust you on this topic? 4. STATEMENT OF PURPOSE--How will you tell your audience what to do with your information or how it fits in their lives? 5. PREVIEW--How will you establish the overall structure of your presentation? 6. Persuasion Techniques/Theory(ies) used?
BodyI. Writing a persuasive specific goal: You are more likely to persuade an audience when your specific goal is clearly defined.
Analyze your audience according to:
Organize your strategies to match your strategy to your audiences attitudes. Is the audience: Hostile.
What strategies/ persuasive techniques will you use to persuade any or all of the audience types? III. Give logical reasons and evidence: IV. Using language to arouse emotions: Sample of persuasive language you plan to use? Focus emotional appeals on major points of introduction, body, and conclusion. If your main points have no power, the audience is less likely to be moved. V. Building credibility: How? VI. Delivering the speech convincingly: Practice.
Conclusion1. REINVOLVEMENT--How will you remind your listeners of the value of your information in their lives? How will you leave them feeling that your speech had real benefits for them?2. SUMMARY--How will you go about restating your main points? 3. CLOSURE--What technique will you use to close your speech? How will you achieve lasting impact with your final statement(s 4. Call to Action. What do you want or expect your audience to do?
REHEARSAL AND PERSONAL GOALSPRACTICE SESSIONS: Give an overview of the frequency and types of your practice sessions. Do you honestly believe your group practiced enough to feel confident about your infomercial?BIBLIOGRAPHY: What outside sources did you consult in the preparation of your speech to strengthen your credibility? Use correct bibliographic form. PREDICTIONS: Based on your preparation and rehearsal, how do you predict this persuasion event will go? Why? Be honest, realistic, and specific. PERSONAL GOALS: What two or three things does your group especially
want to accomplish in this particular presentation in terms of persuasion?
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