Why Influence?
Everyday
Modern
Definitions
Ethics I
Ethics II
Disciplines
Approach
Bad Info
Structure
Mindfulness
Mindlessness
6 Principles
Matrix
Cults I
Cults II
Cults III
Framing I
Framing II
Framing III
Framing IV
Framing V
Framing VI
Framing VII
Framing VIII
Bibliography
Links |
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Ignoring the Picture, Admiring the Frame

Imagine the following web pages are a sort of museum, and that I am your
tour guide. This museum, however, isn't dedicated to the display of beautiful
art. It is a museum of picture frames. That's right--as we tour the halls
of this museum, we view frame after frame, all of them hanging empty on
the walls. And as we walk, I point out to you the great variety of frames:
ornate ones, simple ones, brightly colored ones, strong and weak frames,
shallow and deep ones, some subtle, some garish. And now, we stop in front
of a large, vivid frame. I tell you with obvious pride that this frame,
only recently hung, is one of the most well-known frames of recent history,
and that we are very fortunate to have procured it for our museum. As you
stoop to read its title, you see it is called, "The Great O.J. Simpson
Frame."
No, it has nothing to do with whether or not O.J. was 'framed,' in the
common sense of the word. This is, rather, the frame through which the
jury viewed the testimony in the O.J. Simpson trial. Now let me tell you
a little about this formidable frame:
Despite
disagreements among observers of the O.J. Simpson trial, there's one point
where pundits agree: O.J. was acquitted by a jury that actively interpreted
the evidence they encountered. And that interpretation evolved as the trial
progressed.
In the beginning, jurors were instructed to discover whether or not
O.J. Simpson had murdered his wife. The initial question was framed as
[O.J. innocent vs. O. J. guilty]. But both the prosecution and the defense
immediately attempted to reframe the argument in terms of victimhood. The
prosecution framed the trial as [wife-beater male vs. female victim], while
the defense attempted to adopt the frame of [ethnic minority victim vs.
racist police force]. As any savvy lawyer could tell you, the outcome of
the trial depended on which frame became the one through which the jury
viewed the evidence. One of those frames dominated, and the rest is history.
Most people had lingering questions after the Simpson trial. For me,
the fascinating questions that remained unanswered were: how pervasive
is this technique of framing? How is a frame successfully made and retained?
And how can one defend against information that has been framed--in fact,
how do you even know when you've encountered framed information? With these
questions in mind, let's continue our tour through
the museum of frames.cal consulting,
consultant, rhetoric, rhetoric, rhetorical persuasion, propaganda, propaganda,
propaganda, communications, cult, cult, cult, cults, cults, cults, mind
control, mind control, mind control, argument, argumentation, debate, adherence,
Kelton Rhoads, Kelton Rhoads, Kelton Rhoads, Cialdini, Cialdini, Robert
Cialdini. |