Disccussion
Questions Chapter 3 - Attitudes --Gass and Seiter
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Why is it important to study attitudes when studying
persuasion?
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What are the four standard scales used to measure attitudes.
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What other ways do people infer attitudes besides using
scales?
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What three physiologic al measures have been used to
measure attitude?
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The persistence of attitudes hinges on what three factors
Key Terms/concepts
Attitude - all facets of Likert Scales semantic differential
Acquiescence bias ELM and persistence of attitudes
Social desirability bias self-monitoring mindfulness
Reciprocity