Discussion Questions & 
Key Concepts

Chapter 5 - Communicator Characteristics and Persuadability--

     
    1. What demographics should you know about your audience?

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    3. Why are older people easier and harder to persuade?

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    5. Who is more persuadable, men or women? Why?

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    7. What good does knowing about someoneís culture have to do with persuasion?

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    9. How would you persuade someone from an individualistic culture? A collectivistic culture?

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    11. What does education have to do with persuadability?

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    13. How does knowing someoneís level of self-esteem help/hinder persuasion attempts?

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      WEB PAGE READINGS

      What is Consistency

      What is the relationship between Attitude-Behavior and Consistency?
       
       

    15. How can you use the theory to perusade?

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Key Terms & concepts


Demographics Collectivistic Cultures Individualistic Cultures
Traits vs. States Self-esteem Self-monitoring
Social Judgement Theory Anchor Point Dogmatism
Need for cognition Cognitive Complexity Ego Involvement