Pathos is an argument based on emotion, playing on sympathy, fears, and desires.
The Say "NO!" To Acme! page is pathos-based because it relies on an emotional
response from the people reading it. By stressing the helplessness of the (endangered)
turtle, it attempts to sway people to its side, against the "commericial hordes" of Acme.
Back to Say "NO!" To Acme!
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